Ever wondered how San Diego Surf School's videos are produced? This is blog is a look at behind the scenes of the Surf | Stay | Play campaign.
San Diego is full of opportunities to kick back and return to what is important to you. Finding time to get centered through surfing, meditation, yoga, and massage just seems to make more sense in the laid back atmosphere that our home town is known for, especially in Pacific Beach. So we teamed up with some really amazing partners at Breakthrough Healing Arts as well as PB Surf Beachside Inn, Tower 23, and Pacific Terrace to create a surf retreat like nothing else in San Diego.
Our Surf, Stay, and Play Adult Retreat provides guests with an opportunity to slow down the mental chatter and rushed lifestyle that many of us live on a daily basis. Through surfing, yoga, massage, and beautiful beachside accommodations our guests are able to relax and find some peace and quiet within themselves - a priceless commodity!
So when it came time to promote this package we teamed up with our marketing team at HARNESS Marketing to create a campaign that will stand out from the others and introduce this new product in a very unique way. HARNESS introduced a concept of experiencing a day in the life of a guest from his point of view.
We had a blast shooting at The Duck Dive, Breakthrough Healing Arts, PB Surf Beachside Inn, on Pacific Beach, and at Tower 23. Check out the video to get an idea of how the whole project came together! Thanks again to everyone involved!